Social Media for Strategic Communication

Once again, Dr. Freberg demonstrates her mastery for bringing strategic social media education to life. As a leader in the field, Dr. Freberg′s breadth of knowledge, passion, and expertise all shine in this insightful and engaging text. -- Matthew J. Kushin
Dr. Freberg provides a balanced and structured approach, using real-life case studies, personal testimonials, industry expectations from those in the field, and career advice, all designed to equip students with the skills and knowledge needed to excel in a social media profession. -- Randa Zalman
This textbook combines the detail of strategic planning with the nuances of social media management in a way that is easily accessible to students. It provides a pathway for students to learn the academics behind these concepts, as well as help prepare them for a career in this and related fields. -- Veronica Hefner