Communication Accommodation Theory

A seminal account of how, when, and why we modify telling features of our communication across a rich array of situations.

A seminal account of how, when, and why we modify telling features of our communication - face-to-face and digitally - across a rich array of situations. It examines this, and critically so, through an impressive array of methods, languages and applied contexts, and it also discusses the social consequences of various accommodative-nonaccommodative stances.Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it. Communication Accommodation Theory (CAT), revised and elaborated over the past 40 years, has been applied to a wide range of situations, from families to courtrooms, and from media to hospitals, by means of diverse methodologies in many disciplines, and across numerous languages and cultures. Bringing together a team of experts, this book demonstrates how the theory can help us towards a greater understanding of interpersonal communication in a multitude of contexts. Finally, it examines the principles of the theory, identifying a range of avenues along which research can move forward in future.