Persuading People

'The detailed rhetorical analysis of the many textual examples is simply astonishing, and the tone and accessibility are right on target.' Scott Wible, University of Maryland, USA 'A standard textbook in my rhetoric classes for years, this updated edition makes a classic in the field available for a new generation of students and teachers.' Johan Siebers, University of Central Lancashire, UK 'Persuading People is by far the best introduction to classical rhetoric; the ancient art comes to life through fine examples of political and literary persuasion...' Stavroula Varella, University of Chichester, UK

Combining theory with practice, this updated third edition suggests ways of actively enhancing the persuasive skills of a person, through insights gained from analysing ancient and modern rhetoric. Included are structured practical examples and suggestions for further reading to guide the student through the subject.This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.

Now thoroughly revised and expanded, the second edition of this successful text includes:
- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- extended and updated examples of rhetoric in action
- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.