Managing Social Media and Consumerism

Name: Managing Social Media and Consumerism
Brand: Palgrave Macmillan
SKU: 9781137281913
Price: 89.99 GBP
Availability: InStock
ISBN: 9781137281913

The Grapevine Effect in Competitive Markets

Rajagopal author

Format:Hardback

Publisher:Palgrave Macmillan

Published:20th Sep '13

Currently unavailable, and unfortunately no date known when it will be back

Managing Social Media and Consumerism cover

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

ISBN: 9781137281913

Dimensions: unknown

Weight: unknown

259 pages