Media Communication

Praise for the second edition: 'This is an excellent book which bridges the communications and media divide. I will recommend it as background reading and for our library.' - Dr John Myles, University of East London, UK 'A useful and comprehensive overview and introduction to the structures and operations of the media. A good basis for first year undergraduate study.' - Dr Peter Goddard, University of Liverpool, UK 'Covers a fascinating range of material in a clear and accessible manner.' - Dr Eric Shaw, University of Stirling, UK

This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.