Same-Sex Marriage and Social Media

How Online Networks Accelerated the Marriage Equality Movement

Rhonda Gibson author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:26th Jan '18

Currently unavailable, and unfortunately no date known when it will be back

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Same-Sex Marriage and Social Media cover

According to polls, from the early noughties to now, public support for same-sex marriage has increased dramatically. Same-Sex Marriage and Social Media asks how such a rate of attitude change came about and, more specifically, what role social media played.

Digital platforms like Facebook, Twitter and YouTube have proved to be useful outlets for political expression, and Rhonda Gibson explores how this came to benefit the marriage equality movement. Drawing on a wealth of movement-related discourse, the book looks at:

  • how marriage equality was framed by news companies online and in print;
  • the digital strategies deployed by LGBT+ rights organizations and their opponents to gain support;
  • the corporate response to the same-sex marriage debate;
  • the effect of perceived public opinion and the concept of social identity on how the debate evolved online.

This book seeks to demonstrate how the unique ability of social networks to share personal stories on a mass scale, connect like-minded individuals regardless of geography, and leverage the bandwagon effect of viral content contributed to a seismic shift in visibility and public opinion around the issue of marriage equality. Students and researchers will find this a timely and accessible introduction to the impact of online networks on LGBTQ rights.

"Rhonda Gibson has produced a work of cutting-edge scholarship that is both readable and rigorous. While many scholars have investigated and written about the issue of marriage equality, this book moves the topic forward by focusing on how social media impacted the passage of same-sex marriage and equal rights for members of LGBT communities. Rhonda Gibson provides a comprehensive history of marriage equality, the religious right’s fight against same sex marriage, how newsrooms covered the issue, as well as queer resistance to same sex marriage. She analyzes various messaging strategies used throughout the years, then tackles how social media networks helped produce a social climate that helped convince citizens that the time was right for same sex marriage."

Laura Castañeda, Professor of Professional Practice, USC Annenberg School for Communication and Journalism, USA


‘Rhonda Gibson has produced a work of cutting-edge scholarship that is both readable and rigorous. While many scholars have investigated and written about the issue of marriage equality, this book moves the topic forward by focusing on how social media impacted the passage of same-sex marriage and equal rights for members of LGBT communities. Rhonda Gibson provides a comprehensive history of marriage equality, the religious right’s fight against same sex marriage, how newsrooms covered the issue as well as queer resistance to same sex marriage. She analyzes various messaging strategies used throughout the years, then tackles how social media networks helped produce a social climate that helped convince citizens that the time was right for same sex marriage.’

Laura Castañeda, Professor of Professional Practice, USC Annenberg School for Communication and Journalism, USA

ISBN: 9781138894839

Dimensions: unknown

Weight: 408g

178 pages