Competitive Marketing (RLE Marketing)

A Strategic Approach

John O'Shaughnessy author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:26th Nov '15

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Competitive Marketing (RLE Marketing) cover

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

‘Every teacher of marketing should read this book…’ Quarterly Review of Marketing

‘Very comprehensive and engaging’ Morris Holbrook, Columbia University

ISBN: 9781138971387

Dimensions: unknown

Weight: 453g

766 pages