Marketing for Hospitality and Tourism, Global Edition

Philip Kotler author John Bowen author Seyhmus Baloglu author James Makens author

Format:Paperback

Publisher:Pearson Education Limited

Published:20th Apr '21

£61.99

Available to order, but very limited on stock - if we have issues obtaining a copy, we will let you know.

Marketing for Hospitality and Tourism, Global Edition cover

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

ISBN: 9781292363516

Dimensions: 280mm x 220mm x 28mm

Weight: 1460g

688 pages

8th edition