Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Kevin Keller author Vanitha Swaminathan author

Format:Paperback

Publisher:Pearson Education Limited

Publishing:10th Nov '26

£80.99

This title is due to be published on 10th November, and will be despatched as soon as possible.

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition cover

This non-fiction paperback, "Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition" from Kevin Keller & Vanitha Swaminathan, is due to be published 10th November 2026 by Pearson Education Limited.

ISBN: 9781292498911

Dimensions: unknown

Weight: 1631g

768 pages

6th edition