Digital Business and E-commerce

Dave Chaffey author Tanya Hemphill author David Edmundson-Bird author

Format:Paperback

Publisher:Pearson Education Limited

Published:3rd May '24

£65.99

Supplier delay - available to order, but may take longer than usual.

Digital Business and E-commerce cover

Understand the crucial aspects of digital business and e-commerce with this best-selling text.

Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment.

Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.

Key features include:

  • updated content with the latest information on AI and a focus on digital business
  •  up-to-date information to support your learning around digital transformation
  • New diagrams and business models to develop your understanding of business concepts and customer user journeys
  • reader-frienly and accessible writing style 

With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

ISBN: 9781292725833

Dimensions: 265mm x 195mm x 25mm

Weight: 1204g

664 pages

8th edition