The Pyramid Principle

Barbara Minto author

Format:Paperback

Publisher:Pearson Education Limited

Published:2nd Mar '26

Should be back in stock very soon

The Pyramid Principle cover

The Pyramid Principle helps you communicate your ideas so clearly that they resonate with your audience, requiring minimal effort to understand while having a maximum impact.

You will learn how to think creatively, reason clearly, and express your ideas with precision. You'll be able to:

  • Define complex problems and set the objectives for any document.
  • Evaluate your ideas and recognize their relative importance.
  • Organise your reasoning into a coherent and transparent argument.
  • Analyse your argument to ensure its effectiveness.

The Pyramid Principle is ideal for professionals who want to enhance their written communication and presentation skills. It teaches you how to think creatively, reason clearly, and express your ideas effectively while designing clear objectives and structuring compelling arguments.

ISBN: 9781292763255

Dimensions: 233mm x 157mm x 13mm

Weight: 372g

256 pages

3rd edition