Superbloom
How Technologies of Connection Tear Us Apart
Format:Paperback
Publisher:WW Norton & Co
Published:5th May '26
£14.99
Supplier delay - available to order, but may not be available until after 17th July 2026.
This paperback is available in another edition too:
- Hardback£19.99(9781324064619)

With rich psychological insights and vivid examples drawn from history and science, Superbloom provides both a panoramic view of how media shapes society and an intimate examination of the fate of the self in a time of radical dislocation. It may be too late to change the system, Nicholas Carr counsels, but it’s not too late to change ourselves.
"A Financial Times 'Best Summer Book of 2025 in Technology'"
"The “superbloom” of flowers produced a superbloom of people, trampling the poppies, causing gridlock and creating a public-safety hazard. For Nicholas Carr, a thoughtful critic of technology and its consequences, all this is a metaphor for today’s media-saturated world" -- The Economist
"Carr, for his part, extols a ‘more material and less virtual existence’… it’s going to take wilful acts of sensory deprivation for us to come to our senses." -- The New York Times
"The case Carr makes is compelling..." -- Los Angeles Review of Books
"Mr. Carr is a thoughtful analyst . . . We think being ‘connected’ to one another will produce feelings of connection. Mr. Carr shows again and again that it just ain’t so." -- The Wall Street Journal
ISBN: 9781324130543
Dimensions: 211mm x 140mm x 18mm
Weight: 223g
272 pages