A Study of Personal and Cultural Values

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This study analyzes American, Vietnamese and Japanese personal values, attempting to understand how it can be ethnographers find large differences in values between cultures, yet empirical surveys find relatively small, almost trivial differences in personal values between cultures.This study analyzes American, Vietnamese and Japanese personal values, attempting to understand how it can be ethnographers find large differences in values between cultures, yet empirical surveys find relatively small, almost trivial differences in personal values between cultures.