Fashion Wholesaling
From Manufacturer to Retailer
Format:Paperback
Publisher:Bloomsbury Publishing PLC
Published:16th Jun '22
£22.99
Available to order, but very limited on stock - if we have issues obtaining a copy, we will let you know.
An example-led introduction to how fashion merchandise gets from factory to retailer, from building a customer base and navigating trade shows to working with trend forecasting companies and assessing changing economic environments.
Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path. Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
Invaluable in detailing the ins and outs of fashion wholesaling. It combines theory and practice in a thought-provoking way that allows the student to envision their own entry and success in the field! -- Jaye Thompson, Professor & Interim Director of Retail Merchandising, University of Minnesota, USA
ISBN: 9781350169838
Dimensions: unknown
Weight: unknown
160 pages