Health Apps, Genetic Diets and Superfoods

When Biopolitics Meets Neoliberalism

Tina Sikka author

Format:Paperback

Publisher:Bloomsbury Publishing PLC

Published:22nd Aug '24

Currently unavailable, and unfortunately no date known when it will be back

Health Apps, Genetic Diets and Superfoods cover

Draws on social theory to show how health apps, genetic testing, and superfoods have exacerbated inequalities related to gender, race, and class.

This book critically examines contemporary health and wellness culture through the lens of personalization, genetification and functional foods. These developments have had a significant impact on the intersecting categories of gender, race, and class in light of the increasing adoption of digital health and surveillance technologies like MyFitnessPal, Lifesum, HealthyifyMe, and Fooducate. These three vectors of identity, when analysed in relation to food, diet, health, and technology, reveal significant new ways in which inequality, hierarchy, and injustice become manifest.

In the book, Tina Sikka argues that the corporate-led trends associated with health apps, genetic testing, superfoods, and functional foods have produced a kind of dietary-genomic-functional food industrial complex. She makes the positive case for a prosocial, food secure, and biodiverse health and food culture that is rooted in community action, supported by strong public provisioning of health care, and grounded in principles of food justice and sovereignty.

An ambitious synthesis of interdisciplinary scholarship that extends the reach of analyses of how the contemporary food/health/wellness landscape is informed by and perpetuates the intersections of racism, classism, gender, and fat oppression. * Jennifer Brady, Mount Saint Vincent University, Canada *
'This intriguing book lays out the landscape of contemporary health enterprises, analysing the broader sociomaterial contexts in which influencers and entrepreneurs seek to persuade consumers to adopt novel technologies and substances, attempting to profit from people's desire to achieve optimum wellbeing and fitness. Anyone wanting to know more about these products, markets and the affective forces that drive them will find this book of great interest. * Deborah Lupton, Professor, Centre for Social Research in Health and the Social Policy Research Centre, University of New South Wales, Australia *

ISBN: 9781350202078

Dimensions: 232mm x 154mm x 16mm

Weight: 392g

248 pages