Innovation Management

‘Innovation Management is a comprehensive guide that equips students and managers alike with the essential skills to navigate the complex world of innovation management. This revised edition offers a unique perspective, comparing innovation management to an Olympic Pentathlon, where excellence across multiple disciplines is crucial for success.’ * Massimo Garbuio, University of Sydney, Australia *
‘Everyone talks about innovation but how can Innovation Management be taught to university students from different backgrounds, market environments and policies? Keith Goffin’s and Rick Mitchell’s Innovation Management takes a step-by-step approach to facilitate teaching such a challenging subject, offering case-studies and explanatory graphs that are easy for students to understand and for lecturers to use as a basis for workshops and interactive lectures. I particularly valued the carefully written questions at the end of each case study and chapter that offer additional opportunities for in-depth discussions, revision and consolidating learning.’ * Anastasia Marinopoulou, University of Law, UK *
‘I am impressed after reading Goffin and Mitchell's latest version of the Innovation Management textbook. It has been meticulously written with fine details and lots of supporting references for every important concept elaborated. The provision of numerous relevant and interesting cases, sourced across a wide array of countries, help readers develop a deeper understanding of the concepts illustrated.’ * Eric Shiu, University of Birmingham, UK *
'Contemporary drivers of disruptive change affect everyone in innovation as new challenges and opportunities emerge for value creation and realization. Innovators should know how best to respond but may need answers themselves as the innovation knowledge base evolves. In their 4th Edition, the authors share essential perspectives, guidelines, valuable insights, and updated frameworks, tools, and cases based on their vast experience and research. Seasoned and aspiring innovation professionals can confidently apply these to develop and realize their plausible strategic innovation futures. Readers can reflect on changing mindsets and skills requirements to avoid common pitfalls while navigating innovation ecosystems towards prosperity.' * Awie Vlok, Stellenbosch University, South Africa *