Corporate Entrepreneurship and Innovation

“Beautifully structured to be accessible as well as informative. Includes topical, relevant cases from around the world, and some fascinating deep dives into areas that many authors skate over. All of these features combine to make this a superb textbook for students and teachers really wanting to engage with the whole range of individual and corporate entrepreneurial activity.” * Joanna Berry, Durham University, UK *
“Paul Burns continues to lead the way on entrepreneurship textbooks. Corporate Entrepreneurship and Innovation offers a thorough guide to relevant theoretical and practical aspects of entrepreneurship. This textbook provides readers with a structured and systematic overview of innovation, entrepreneurship and entrepreneurial strategies, contextualized with a variety of relatable examples from all over the world.” * Robert Bowen, Cardiff University, UK *
“The new edition of Corporate Entrepreneurship and Innovation provides an excellent insight into business development and innovation. It even includes updated discussions on sustainable business development and governance in the contemporary business world. Together with 82 Case insights and Teaching and Learning resources, it provides a solid guide to learning corporate entrepreneurship and innovation. * Jørn Kjølseth Møller, Roskilde University, Denmark *
”I recommend Paul Burns' Corporate Entrepreneurship and Innovation as an essential resource for understanding the dynamics of entrepreneurial thinking within established organizations. Its comprehensive approach, particularly the concept of entrepreneurial architecture, blending theory and practice, makes it invaluable for teaching corporate entrepreneurship. It offers critical insights and relevant cases into fostering innovation and growth in today’s competitive business environment.” * Thomas Clauß, Witten/Herdecke University, Germany *
“Having used previous editions of Corporate Entrepreneurship and Innovation for several years, I am delighted this latest edition continues its journey in helping readers de-mystify the innovation and entrepreneurship process. Careful consideration has been given to the entrepreneurial ecosystem, and its effective use of case insights roots theory in a practical context. Written in clear and accessible language, this latest edition is appropriate to all audiences, both novice and experienced, studying corporate entrepreneurship and innovation.” * Sarah Preedy, University of Plymouth, UK *
“Rich corporate entrepreneurship and innovation textbooks are hard to find. In this new edition, Professor Burns presents a thorough yet refined treatment of corporate entrepreneurship and innovation that is comprehensive, informative, and accessible. The detailed emphasis across all aspects of entrepreneurial architecture is a standout feature of this book. This latest edition should benefit anyone interested in making organizations more entrepreneurial and innovative.” * Matthew Hughes, University of Leicester, UK *
“This textbook provides a rigorous analytical approach combined with real-world applications, facts, and recent research findings. Its broad and in-depth perspective develops students’ skills to understand household behavior, gender inequality, and public policy. Up-to-date analysis of gender norms, race, same-sex couples, and the institution of marriage have also been incorporated.” * Sonia Oreffice, Exeter University, UK *
“The new edition of Corporate Entrepreneurship and Innovation combines the latest trends in innovation with digital transformation, AI, and sustainability. The significantly updated content and cases offering evidence-based insights and practical guidance make the book an invaluable resource for students and professionals aiming to develop more entrepreneurial organizations.” * Henri Burgers, University of Queensland, Australia *