Marketing Research
Delivering Customer Insight
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Publishing:5th Mar '26
£170.00
This title is due to be published on 5th March, and will be despatched as soon as possible.
This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.
Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.
This text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping digital data and internet research at its heart, it details the main stages of the research process, covering both quantitative and qualitative methods. A plethora of case studies and examples helps students grasp the practical applications of theory.
This textbook is ideal for use on marketing research courses at undergraduate, postgraduate and MBA levels.
New to the 5th edition:
- Updated cases, examples and business environment terminology incorporating recent developments in the industry
- New feature within each chapter setting out the potential role of artificial intelligence
- Expanded material on experimental research and virtual test markets
Accompanying free online resources designed to support teaching and learning can be found at bloomsbury.pub/marketing-research-5e
Contemporary, fully updated and founded on insight bridging both academia and the world of the market research industry. * Fiona Spotswood, University of Bristol Business School, UK *
The 5th edition has retained the strengths in the 4th edition, with updates on the use of AI in marketing research. This update is timely and necessary. * Liyuan Wei, University of Southampton Business School, UK *
Great resource for anyone looking to understand the fundamentals of marketing research in an approachable, incremental manner. * Mayank Anand, Binghamton University, USA *
The book’s flexible structure makes it easy to adapt for different marketing research courses. Grounded in data science and enriched with AI insights, it equips students with skills to master the research process and thrive in the digital era of marketing. * Abu Bakar Sade, Putra Business School, Malaysia *
ISBN: 9781350442771
Dimensions: unknown
Weight: unknown
448 pages
5th edition