The Deep History of Dress
Fashion's Evolution with Human Cognition and Culture
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Publishing:7th Jan '27
£75.00
This title is due to be published on 7th January, and will be despatched as soon as possible.

Takes living processes as its point of departure for understanding fashion to provide a series of radically new perspectives on sustainable fashion grounded in biological, ecological and vitalist scholarship.
Four thousand years ago in Babylon, a teenage scribe named Iddin-Sin wrote an indignant letter to his mother: everyone else’s clothes get better every year, but his are getting worse. This brief complaint — our earliest known fashion grievance — becomes the starting point for a new history of dress.
In The Deep History of Dress, Otto von Busch reads Iddin-Sin’s letter line by line, against the backdrop of Mesopotamian cities, textile trade, law, and schooling, to suggest fashion runs deeper in Western culture than previously thought. Drawing on anthropology, sociology, and the life sciences, he argues that fashion is not a recent, shallow invention of capitalism but a deep human organ of social sensing—a way we feel hierarchy, belonging, desire, and love on the social skin of our bodies.
From the deep history of cuneiform tablets to today, fashion appears here not as artifice or vanity but as a vital force—a social form in motion, a cognitive dynamic, a membrane between body and world, and a living record of civilization’s pulse. Fashion is a symbiotic organ that has grown with us, shaped us, and dreamed alongside us since the dawn of history.
This is a delightfully audacious book, unafraid to ask big questions about the meaning and importance of fashion. * Ilya Parkins, University of British Columbia, Canada *
A fascinating and unexpected insight into how fashion echoes across the ages ... Enhanced by the author's personal insights and by contemporary ideas, this book encourages deep reflection into the ongoing presence and significance of dress in human lives and cultures. * Hazel Clark, Parsons School of Design, The New School, USA *
ISBN: 9781350527782
Dimensions: 236mm x 162mm x 18mm
Weight: 540g
176 pages