Startup Navigator

Guiding Your Entrepreneurial Journey

Manuel Hess author Dietmar Grichnik author

Format:Paperback

Publisher:Bloomsbury Publishing PLC

Published:5th Oct '20

£38.99

Available to order, but very limited on stock - if we have issues obtaining a copy, we will let you know.

Startup Navigator cover

This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand. Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/startup-navigator. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Startup Navigator is a comprehensive, practical guide that will help entrepreneurs to manoeuvre through each step of the exciting but treacherous path of business venturing. It is illustrated with real-world examples, insights, and case studies of entrepreneurs who tell inspiring, attainable stories. If you are thinking of starting up a business, I recommend that you read this book and engage with its worksheets and online resources to be better prepared for your entrepreneurial journey. – Leonie Baldacchino, University of Malta * Leonie Baldacchino, University of Malta *
Finally, a complete guide for startup entrepreneurs – from ideation all to the way to scale-up. The book has the most comprehensive collection of useful tools and frameworks. From JTBD to OKRs – the authors have done an exceptional job in pulling all the entrepreneurship frameworks together into a coherent book. This is a must-have book for entrepreneurs and a guide for entrepreneurship educators. – Virginia Cha, INSEAD, Singapore A must-read practical guide for those embarking on their entrepreneurial journey. Read this book and learn from one of the best. * Zeineb Djebali, Senior Teaching Fellow in Entrepreneurship, Surrey Business School, University of Surrey, UK *
Startup Navigator offers a fresh new perspective on learning about entrepreneurship. It combines a range of tools that recognise and guide the reader through many of the stages of an entrepreneurial lifecycle. It is a valuable addition to the suite of existing tools in the startup space, be it for students, practitioners, educators or other supporters. * Camilo Potocnjak-Oxman, Australian National University *
Startup and Stayup with Startup Navigator! A stellar roadmap rooted in evidence for anyone eyeing a systematic approach towards entrepreneurial practice. * Dr. Mohammad Saud Khan, Senior Lecturer (Associate Professor), Strategic Innovation and Entrepreneurship, Victoria University of Wellington, New Zealand *
An interesting and insightful read; a lovely startup resource for both nascent and experienced entrepreneurs. The process is neatly packaged into meaningful sessions of profiling, prototyping, sourcing and scaling, coupled with experiential learning in the form of summaries, cases and navigation tools. – Alex Maritz, Professor of Entrepreneurship, La Trobe University, Australia An attractive, up-to-date and well-structured book with a strong touch of modernity. The writing style is welcoming and conversational and the book makes a lot of practical sense. I like it, I will use it and I will recommend it! * Nils Nilsson, former dean, Linnaeus University, Sweden *
An interesting and insightful read; a lovely startup resource for both nascent and experienced entrepreneurs. The process is neatly packaged into meaningful sessions of profiling, prototyping, sourcing and scaling, coupled with experiential learning in the form of summaries, cases and navigation tools. -- Alex Maritz, Professor of Entrepreneurship, La Trobe University, Australia

ISBN: 9781352010107

Dimensions: unknown

Weight: 712g

312 pages