Consumer Behaviour

"Jean-Eric Pelet's Consumer Behaviour offers an essential exploration of how digitalization is reshaping consumer psychology and decision-making. As an expert in the field, I can attest to the book's clarity and relevance, making it an indispensable resource for both scholars and practitioners." * Dr Said Ettis, Assistant Professor, University of Jeddah College of Business, Kingdom of Saudi Arabia *
"Jean-Eric Pelet has written a game-changing textbook that combines rigorous academic theory with practical case studies. Consumer Behaviour is a valuable tool for students and professionals eager to excel in today's digital economy." * Basma Taieb, Associate Professor, EMLV - École de Management Léonard de Vinci, France *
"This textbook is a testament to Jean-Eric Pelet's expertise in digital consumer behaviour. His ability to demystify complex concepts with real-world examples makes this book an essential guide for understanding today's competitive landscape." * Dr Rami Alkhudary, Assistant Professor, Université Paris-Panthéon-Assas, France *
"Jean-Eric Pelet's textbook provides a profound understanding of how technology and consumer behaviour intersect. It's a comprehensive and engaging resource that will resonate with students and professionals alike." * Dr Erhard Lick, Associate Professor, ESCE International Business School, France *
"With Consumer Behaviour, Jean-Eric Pelet has delivered an exceptional textbook that reflects his deep knowledge of the field. This is an invaluable resource for those who aim to excel in the digital marketplace." * Dr Mathias Naudin, Université Paris Cité, France *
"Jean-Eric Pelet's latest book is an outstanding contribution to the study of consumer behaviour. Combining theory with practical insights, it is an indispensable tool for navigating the challenges of digital marketing." * Stéphane Fauvy, Associate Professor, ESSCA School of Management, France *
"Jean-Eric Pelet's Consumer Behaviour is an outstanding resource for understanding how digitalization is reshaping consumer psychology. It's a must-read for anyone serious about excelling in this dynamic field." * Professor Gilles Trigano, IAE de Nantes, France *
"This book is a comprehensive and insightful exploration of digital consumer behaviour. Jean-Eric Pelet's ability to integrate theory with practice makes it a valuable resource for academics and practitioners alike." * Professor Nic Terblanche, Emiritus Professor and Research Fellow, Department of Business Management, Stellenbosch University, South Africa *
"Jean-Eric Pelet has written a textbook that sets a new standard in the field of consumer behaviour. His engaging and insightful approach makes it a cornerstone for anyone seeking to understand the digital consumer." * Dr Maria Mercanti-Guérin, Senior Lecturer, IAE De Paris, France *