AI Strategy

"A masterful guide that demystifies AI and provides business leaders with a clear, actionable blueprint for leveraging this transformative technology. Marr combines deep expertise with practical insights, making this an essential playbook for any organization looking to thrive in the AI era." -- Thomas Godden, Director Enterprise Strategy, AWS
"AI Strategy is a crucial reference for every reader who wants to improve their business processes and customer experience with AI. Bernard Marr lays out in simple, logical steps how to rethink your business strategy, identify and prioritize your use cases, and then operationalize those quickly and at scale. Moreover, the book is sprinkled with tangible examples of where and how AI is having a positive impact on the world's leading brands. Recommended unreservedly." -- Jon Tippell, Managing Director, Data & AI, Accenture
"Clear, important and strategic. AI Strategy is a must-read for leaders who don't want to get left behind on AI." -- Gary Shapiro, CEO, Consumer Technology Association, producer of CES
"Bernard Marr'sAI Strategyis a must-read for business leaders looking to deploy and integrate AI at scale. It pushes leaders to think bigger and bolder-beyond tactical applications-to drive real transformation within their organizations and across industries." -- Vlad Lukic, Managing Director & Senior Partner, Global Leader of Tech and Digital, Boston Consulting Group
"A comprehensive and thoughtful guide on developing and implementing AI. It is a must-read for leaders wanting to gain or maintain a competitive edge with this transformative technology." -- Luc Dammann, President of EMEA, Adobe
"Whether it is on stage or in a book, Bernard Marr sketches a clear picture of the possibilities and impossiblities, the exciting parts as well as the intimidating ones and the do's and don't's around AI. This book helps any leader to get a comprehensive picture of how to incorporate AI in their strategy and day-to-day life." -- David Plink, CEO, Top Employer Institute
"AI is deeply transforming the way we do research, development, and innovation, a shift I regularly discuss with my clients-senior executives navigating this change, and my personal focus. In AI Strategy, Bernard Marr extends this view to the broader business landscape, offering leaders a clear roadmap to integrate AI across all strategic dimensions. A must-read!" -- Albert Meige, Global Director, Blue Shift, Arthur D. Little
"Bernard Marr's AI Strategyis an essential guide for business leaders navigating the AI revolution. With deep insights and real-world case studies, Marr demystifies AI and presents a strategic blueprint for leveraging its transformative power. For any executive, entrepreneur, or decision-maker looking to future-proof their organization, AI Strategy provides the clarity and direction needed to turn AI from a buzzword into a sustainable competitive advantage." -- Taha Kass-Hout, Global Chief Science and Technology Officer, GE HealthCare
"Business leaders need to prioritize developing a robust AI strategy and roadmap. This is essential to harness the power of generative AI and drive new economic and societal value. AI Strategy provides guidance on how to navigate both the technological advancements and cultural shifts that come with this transformative landscape." -- Mitra Azizirad, President, COO and CVP, Strategic Missions and Technologies, Microsoft
"Business leaders are enthralled with the promise of AI, but many are struggling to scale the impact across their organizations. In AI Strategy, Bernard strikes the right balance between technological insight and strategic thinking, offering a clear roadmap for organizations at any stage of their AI journey. AI Strategy is an important resource for executives who recognize that AI isn't just another technology trend, but a fundamental business imperative." -- Paul Daugherty, Author, "Human+ Machine: Reimagining Work in the Age of AI"