Creativity in PR and Communications

"Creativity in PR and Communications offers an excellent and much needed comprehensive discussion of this emergent field. Written in an accessible style, while being meticulously researched, this practical and insightful guide is essential reading for anyone working in - or learning about - how to navigate creativity in the communications industries." * Dr Anna Kiernan, Associate Professor of Creativity and Literary Culture, University of Exeter, UK *
"You don't often see creativity as a requirement in PR job adverts, but this book places creativity at the heart of PR practice. Full of practical tips, methods and inspiration, it provides a step-by-step guide to help you reimagine your communications approach. Essential reading for anyone wanting to transform their PR practice through creativity." * Dr Claire Forbes, Director of Communications *
"Creativity in PR and Communications successfully unlocks the secrets behind bringing creativity to public relations. It combines both practical insight and innovative strategies that are set to inspire communications professionals at every level. It's a must-have for anyone in the industry who wants to elevate their communication skills and truly challenge themselves to think outside the box." * Maria Jarmola-Clark, UK & Ireland PR Lead *
"Creativity isn't some mysterious gift-it's a skill you can learn, practice, and apply to real work. This book breaks down how to find, shape, and sell ideas in ways that actually move people, with smart guidance on everything from AI to avoiding global faceplants." * Gini Dietrich, Founder and Author of Spin Sucks, Creator of the PESO Model© *
"This book is written in an accessible, comprehensive yet fun way for anyone teaching, studying or interested to study Public Relations and Communications. It tackles a hot topic, that of creativity in PR and Comms, offering a fresh perspective on what is creativity, how to discover creativity, where does commercial creativity fit in before diving into ways in which creativity is applied in the industry and treating important relevant topics, such as the creative ideation and the evaluation of creative ideas. The third section brings an added value to the book, as it exposes the reader to the ethics, the use of AI and the glocal aspect of creativity in the PR and Comms world. It is definitely a book that I would recommend to my students." * Dr Konstantinos Pappas, Course Leader of the BA Public Relations, Senior Lecturer of Communications and Media, University of the Arts, London, UK *