Marketing 101

For students, entrepreneurs, and business enthusiasts, this handy full-color hardback demystifies key marketing concepts with expert insights and infographics for real-world success.

Highly visual, with diagrams, pull-out features and profiles of successful marketers, a guide to marketing's key subjects reveals that marketing must be informed by commercial law, corporate finance and the global economy as well as creative. It suits students and those wanting to know how marketing can play a part in their own business.This highly-visual guide covers the key subjects you need to know to understand marketing. Packed with informative diagrams, pull-out features and profiles of successful marketing professionals, the book reveals how marketing needs to be not only creative but also informed by everything from commercial law and corporate finance to the global economy.Perfect for both students and those wishing to know how good, effective marketing can play a part in their own business.