Persuasive Messages

The Process of Influence

William Benoit author Pamela Benoit author

Format:Hardback

Publisher:John Wiley and Sons Ltd

Published:18th Dec '07

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Persuasive Messages cover

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

  • A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
  • Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
  • Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action
  • Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics
  • Lecturer resources available at www.blackwellpublishing.com/benoit

"The theoretical part of the book presents the key concepts to understanding the processes of social influence and persuasion." (PsycCritiques, June 2009)

“The blending of classical rhetoric and contemporary persuasion theory and meta-analysis results as applied to everyday practice represents an exciting and remarkable achievement. Understandable and comprehensive, the Benoits begin the next generation of textbooks.”
Mike Allen, UW-Milwaukee“This clearly written book [does] a particularly good job of combining theory and application. References [are] comprehensive, … and the material well presented and accessible. Recommended.” (Choice)


ISBN: 9781405158206

Dimensions: 254mm x 180mm x 27mm

Weight: 653g

288 pages