Qualitative Marketing Research
A Cultural Approach
Anu Valtonen author Johanna Moisander author
Format:Hardback
Publisher:SAGE Publications Inc
Published:11th May '06
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£54.99(9781412903813)
![Qualitative Marketing Research cover](https://cdn.theportobellobookshop.com/img/9781412903806.jpg)
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.
"The volume provides an exhaustive study of the subject at hand, written in a very scholarly fashion." -- S. D. Clark
ISBN: 9781412903806
Dimensions: unknown
Weight: 560g
240 pages