Swimming Against the Stream

The inspirational, anti-corporate guide to business

Waterstone's was DTI awarded as one of the three most financially successful business start-ups of the 1980s and, culturally, may be considered to have changed the complexion and scale of bookselling in the British isles and Europe. This massive success is in no small way due to Tim Waterstone's excellent business practices and belief that business can work for the good of the community. In this book he shares his top ten rules for creating businesses and making lives, using real-life case studies of how businesse succeed, and also how they can fail. Essential reading for anyone with a dream of starting up alone.