Everyday Qualitative Analysis

The richest insights in qualitative projects often emerge not from established or formulaic analytic approaches but from everyday, improvised ways of working with data. Everyday Qualitative Analysis reveals these often-unseen creative practices, showing how researchers think, feel and make meaning in the analytic process.

This practical book introduces a distinctive approach that opens up pathways through data, the shapes data can take and the affective textures of analysis. It rejects rigid, pre-determined approaches and instead supports readers in developing styles of analysis that feel purposeful, personal and genuinely responsive to their data.

The book features:

• Case studies from a range of fields, including gerontology, science and technology studies, cultural studies, LGBTQ+ research, fashion and material culture;

• Practical prompts, suggestions and questions that help with data analysis; and

• Strategies for navigating complex or unruly datasets.

Offering real-world examples and helpful prompts, this vital book frees researchers from rule-bound expectations, encouraging them to experiment, trust their instincts and discover new routes through their data.