Fashionable Childhood

Children in Advertising

Professor Annamari Vänskä author Eva Malkki translator

Format:Paperback

Publisher:Bloomsbury Publishing PLC

Published:15th Jun '17

Currently unavailable, and unfortunately no date known when it will be back

Fashionable Childhood cover

The first book to dissect the often controversial relationship between children and fashion in contemporary media.

Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years.

With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy’s special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children’s fashion is presented globally.

With the market for children’s fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory.

Vanska offers new perspectives on the common media refrains surrounding children’s appearance, sexuality, and “lost” innocence. This welcome contribution to the literature on children, fashion, and advertising provides important historical and theoretical context for a frank analysis of contemporary controversies, sexuality, portrayals of children, and child models. -- Jennifer Farley Gordon, Iowa State University.
Little has been written about the impact of fashion imagery and the representation of children’s identities until now. Original, highly informed and well researched, this book is an important contribution to the field of fashion scholarship. -- Vicki Karaminas, Massey University, Wellington, New Zealand.
Reader Alert: This book turns heads. Fashionable Childhood provides a unique insight into the mutually constitutive spheres of consumer culture, childhood and the visual representation of children. What follows is a compelling and insightful analysis of the significance of fashion and the contested terrain of childhood innocence. Anyone who thought fashion was marginal or trivial will think again. This book makes a valuable and timely contribution to the field, with a strikingly thought-provoking approach to making sense of modern childhood in contemporary times. -- Mary Jane Kehily, Professor of Gender and Education, The Open University, UK

ISBN: 9781472568441

Dimensions: 232mm x 154mm x 12mm

Weight: 480g

264 pages