Consuming Images

It’s rare to find an introductory text on a truly emerging or ignored film studies topic. [...] Gary D. Rhodes and Robert Singer provide a detailed introduction to an unlikely and welcoming subject. -- Matthew Sorrento, Rutgers University * Film International 2021 *
Having spent 30 years making advertising film, I feel that Rhodes and Singer's new book, Consuming Images, has allowed me to understand how the making of advertising films crosses over and is connected to film making, I'm looking forward to their new book as I have begun to understand the intricacy and detail, via their understanding, of this thing I attempt to do. -- Leslie Dektor, filmmaker, author and award-winning television commercial director
This fascinating book explores the rich relationship between the TV commercial and Hollywood, and makes a persuasive case for the television commercial as a valid art form in its own right. -- Matthew Rolston, artist, photographer, filmmaker and television commercial director
Rhodes and Singer should be congratulated on this fascinating new volume. For some reason, advertising has been a blind spot in audiovisual scholarship and they make a convincing argument for its importance in relation to film, and vice versa. The book provides an absorbing insight into the relationship between TV advertising and Hollywood, in an extremely readable and engaging study that breaks new ground and underlines the crucial relationship of the artistic and the financial that can be lost from sight in discussions of cinema and television. -- Professor K.J. Donnelly, University of Southampton