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Marketing for School Leaders
Deidre Pettinga author David F Bateman author Azure D S Angelov author
Format:Paperback
Publisher:Bloomsbury Publishing PLC
Published:15th Feb '20
Currently unavailable, and unfortunately no date known when it will be back
Today’s administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.
In the current education climate, effective administrators need to understand, support, and implement marketing strategies to assure the success of their program. The authors have captured the power of educational marketing and have provided practical approaches to implement these practices. You’ll be encouraged to reflect and strengthen your leadership in new ways! -- Kathryn Raasch, 2018 National Distinguished Principals by the National Association of Elementary School Principals (NAESP)
School leaders often underestimate the importance of marketing, even while acknowledging that enrollment is one of the largest risk factors tied to their survival. And with today’s educational game becoming more and more competitive, our emerging leaders need the tools to market their product in a way that lowers financial risk. Dr. Azure Angelov tackles this issue in an approachable and informative way, giving building leadership a whole new toolbox in today’s educational marketplace. -- Tommy Reddicks, CEO, Paramount Schools of Excellence
ISBN: 9781475853056
Dimensions: 223mm x 154mm x 9mm
Weight: 218g
130 pages