The Innovation Navigator
Transforming Your Organization in the Era of AI, Expanded Edition
Sebastian Fixson author Tucker J Marion author
Format:Paperback
Publisher:University of Toronto Press
Published:31st Oct '25
Should be back in stock very soon

The Innovation Navigator returns with a revised edition and a fresh look at the shifting landscape of modern innovation.
With the rise of artificial intelligence, digital design, and collaborative platforms, organizations face new opportunities and challenges in managing their innovation processes. Renowned entrepreneurial academics Tucker Marion and Sebastian Fixson present a comprehensive update to their groundbreaking guide, including new chapters on AI's role in enhancing creativity, decision-making, and product development; new metrics for managing innovation; and thoughts on employee skill development. The second edition of The Innovation Navigator also features updated and illustrative case studies of companies such as Microsoft, Ford, Merck, and OpenAI.
This updated edition provides practical frameworks for applying AI across the original four key innovation modes – specialist, venture, community, and network – and offers insights on adopting multimodal strategies to stay ahead in today's competitive environment. Whether you're a corporate leader or a novice entrepreneur, this book will equip you with the tools to navigate the challenges of AI-driven digital transformation and seize new opportunities in a powerfully evolving market.
“The Innovation Navigator is a well-researched, thought-provoking guide for how to rethink innovation in the age of AI. The combination of compelling cases and practical tools makes the book both digestible and actionable. Highly recommended.” - Scott D. Anthony, Clinical Professor, Tuck School of Business, Dartmouth College, and author of Epic Disruptions
“We are at a profound inflection point, where technology is rewriting the rules of competition and we must rethink how we work and innovate. The Innovation Navigator offers more than frameworks. It is a comprehensive guide to reimagining the innovation function in an era shaped by AI and accelerating change. Marion and Fixson bring strategic clarity and digital fluency while honoring the human side of transformation. For those of us helping organizations shape what’s next, this expanded edition is a timely, grounded guide and a call to reimagine what is possible.” - Kristen Colella, Managing Director, Innosight and Huron Digital
“The Innovation Navigator makes one thing clear: AI isn’t here to replace innovators – it’s here to amplify them. This book shows leaders how to harness AI to empower teams, accelerate innovation, and rethink what’s possible.” - Steven Eppinger, Professor of Management Science and Innovation, Massachusetts Institute of Technology
“The Innovation Navigator is a wake-up call for organizations stuck in old ways of thinking. Marion and Fixson show how AI can turn innovation from a buzzword into a repeatable capability. As someone who has spent decades building communities of makers, engineers, and brands, I found its insights refreshingly practical and deeply relevant for creating the next wave of digital pioneers.” - Suchit Jain, Vice President, Strategy & Business Development, Dassault Systèmes
“With The Innovation Navigator, Marion and Fixson chart a bold course through the innovation landscape shaped by generative AI, hybrid work, and collaborative intelligence. Essential reading for anyone tasked with leading innovation under uncertainty.” - Frank T. Piller, Professor of Technology Management, RWTH Aachen University
“Too often, the focus is on leveraging the latest AI tools. This book wisely shifts attention to how organizations structure themselves to engage with AI across different modes of innovation. Marion and Fixson offer a clear and valuable guide for leaders who want to shape – not chase – technology to drive meaningful, lasting innovation.” - Francisco Veloso, Dean, INSEAD
ISBN: 9781487571214
Dimensions: 229mm x 152mm x 19mm
Weight: 340g
296 pages