Inspiration
Where the Best Ideas Come From
Ap Dijksterhuis author Liz Waters translator
Format:Hardback
Publisher:John Wiley and Sons Ltd
Publishing:5th Sep '25
£25.00
This title is due to be published on 5th September, and will be despatched as soon as possible.

Inspiration propels us. It’s the basis of every accomplishment. But the idea that it simply falls into your lap is a myth. Inspiration doesn’t come to us in a gust of wind, only to disappear into the mist again. You make it happen; it’s a reward for work that you’ve already done. The combination of perspiration and inspiration takes you to where you want to go.
In this ode to what is perhaps the brain’s greatest achievement, Ap Dijksterhuis explains, with a storyteller’s verve, what inspiration is, why we have it, how it works and how to get it. Drawing upon on the most up-to-date research in neuroscience and psychology, he shows how inspiration stands in relation to creativity, motivation, curiosity and the overall functioning of the brain.
Ultimately, inspiration is not a privilege granted to a talented few: everyone who chooses inspiration will benefit from it. Including you.
"A great gobsmacking gallop through the galleries of human greatness! Throughout history and amazing story after amazing story, Dijksterhuis explains in clear terms where the sparks of great ideas and great achievements come from, and why. Spoiler alert: they do not come for free, but they do come for us all."
John Bargh, Susan Nolen-Hoeksema Professor of Psychology, Yale University
ISBN: 9781509565115
Dimensions: unknown
Weight: unknown
272 pages