Inspiration
Where the Best Ideas Come From
Ap Dijksterhuis author Liz Waters translator
Format:Hardback
Publisher:John Wiley and Sons Ltd
Published:12th Sep '25
Should be back in stock very soon

Inspiration propels us. It’s the basis of every accomplishment. But the idea that it simply falls into your lap is a myth. Inspiration doesn’t come to us in a gust of wind, only to disappear into the mist again. You make it happen; it’s a reward for work that you’ve already done. The combination of perspiration and inspiration takes you to where you want to go.
In this ode to what is perhaps the brain’s greatest achievement, Ap Dijksterhuis explains, with a storyteller’s verve, what inspiration is, why we have it, how it works and how to get it. Drawing upon on the most up-to-date research in neuroscience and psychology, he shows how inspiration stands in relation to creativity, motivation, curiosity and the overall functioning of the brain.
Ultimately, inspiration is not a privilege granted to a talented few: everyone who chooses inspiration will benefit from it. Including you.
"A great gobsmacking gallop through the galleries of human greatness! Throughout history and amazing story after amazing story, Dijksterhuis explains in clear terms where the sparks of great ideas and great achievements come from, and why. Spoiler alert: they do not come for free, but they do come for everyone."
John Bargh, Susan Nolen-Hoeksema Professor of Psychology, Yale University
"Drawing on engaging anecdotes and insights from psychology and neuroscience, Dijksterhuis investigates what inspiration is, what it’s for and where it comes from."
Psychology Magazine
ISBN: 9781509565115
Dimensions: 229mm x 152mm x 31mm
Weight: 544g
272 pages