What Do Corporations Want?

"Going far beyond the organization as an entity model, Kuhn explores the complicated realities of socially mediated communication as manipulated by corporations to create a radically new understanding of what corporations want. Kuhn's book keeps readers engaged with its examples grounded in specific organizations." CHOICE

"Kuhn does not merely critique unjustified inequities created by capitalism but gives us intriguing ways to go beyond the status quo to generate productive alternatives." Organization

It makes valuable contributions to organizational communication by continuing to show why it matters to understand organizations as communicative. Through strong examples that illustrate sometimes abstract concepts, this book is important for demonstrating the ongoing relevance of CCO for understanding the complexity of contemporary organizations.

Communication Theory

Kuhn critically examines the multiplicity of corporate purposes and argues that organizational purpose is not a singular entity but a site of contestation, negotiation and performative enactment…. One of the book’s key upshots is what Kuhn calls a communicative theory of the firm (CTF), a stance positing that firms exist not simply because of economic efficiencies or as nexuses of contracts between persons, but as sites for expressing authority and capitalizing on communicative practices.

Qualitative Research in Organizations and Management

Kuhn’s CTF expands far beyond those narrow benchmarks by cueing up investigations of all the different ways a corporation can want among communicative capitalism. The impact of Kuhn’s work lies in revealing how, in pursuing those wants, communication is the very practice that allows for realizing (or constraining) new possibilities of firm constitution.

Management Communication Quarterly

The book resonates with the growing interest in process-relational thinking within organizational studies, extending beyond CCO scholarship…Rather than simply challenging or subverting established theories, [Kuhn] shows how process-relational research can perform or enact seemingly self-evident corporate phenomena differently, surfacing overlooked dimensions and reconfiguring their significance in innovative and consequential ways.

Management Learning