Rethinking Financial Behaviour

Rationality and Resistance in the Financialization of Everyday Life

Ariane Agunsoye author

Format:Paperback

Publisher:Bristol University Press

Publishing:19th May '26

£27.99

This title is due to be published on 19th May, and will be despatched as soon as possible.

This paperback is available in another edition too:

Rethinking Financial Behaviour cover

Pension policy in the UK and US is designed on the assumption that people make informed financial decisions, consistently invest in pensions and manage diverse portfolios. Deviating from this is often deemed irresponsible and irrational. However, this assumption overlooks uncontrollable factors like caring duties, employment breaks or income limitations. Even when individuals act as expected, unpredictable market shifts can hinder long-term planning.

This book redefines deviations to “rational behaviour” as logical responses to a dysfunctional system. Challenging existing theoretical discussions and policy approaches, it proposes a fresh perspective on rationality when it comes to financial practices and policy.

“Thinking beyond the ‘rational’ investor or ‘irresponsible’ financial behaviour, Agunsoye’s interdisciplinary approach to financialisation and everyday lives offers fresh insights into how households make sense of their savings and investment decisions. By highlighting the constraints and contradictions intrinsic to the current asset-based welfare system, this book also challenges us to consider what kind of policy approaches would be required to address financial inequalities, particularly due to gender and ethnicity.” Karen P.Y. Lai, Durham University

ISBN: 9781529232264

Dimensions: unknown

Weight: unknown

232 pages