Marketing Communications

John Egan author

Format:Hardback

Publisher:Sage Publications Ltd

Published:23rd Dec '22

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Marketing Communications cover

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

  • Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
  • Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
  • Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics

This textbook is essential reading for students studying marketing communications or a related topic.

John Egan is Professor of Marketing at Regent’s University, London.      

This textbook comprehensively addresses key fundamental concepts and policies in formulating communication strategies at the corporate, business and operational levels of organisations. It draws on new concepts and emerging business issues in synthesising existing arguments to create strategic communication tools to promote organisational objectives and communication to secure strategic growth. -- Dr Felix Nana Kofi Ofori * drupal *

ISBN: 9781529781205

Dimensions: unknown

Weight: 1420g

432 pages

4th Revised edition