The Future of Feminism in Public Relations and Strategic Communication

Aldoory and Toth collaborate to produce a comprehensive review of public relations literature using a socio-ecological model and a feminist lens. The well-organized book flows with precision through each level of the socio-ecological model and works toward closing the gaps and increasing understanding of feminism in public relations and strategic communication. Recommended. Graduate students, faculty, and practitioners. * Choice Reviews *
[Scholars] looking to explore feminism and marginalized groups in public relations leadership can benefit from reviewing this book as it helps bounce off ideas for future scholarship in this area while also strategically building upon previous literature. * Mass Communication and Society *
Aldoory and Toth’s book and specifically, their novel socio-ecological model, serve as a valuable starting point to analyze and critique existing research and shape future scholarship to expose inequities and create a more equitable future in the field of public relations. * International Journal of Communication *
Aldoory and Toth took on the challenge to review and organize an entire body of literature in one book, and started a conversation on where the field should go next. What makes this a compelling book is that it inspires with facts and information, and it shows the reader where we are in the field and how far we still have to go to create a body of knowledge that accounts for the experiences of people from varied backgrounds. * Journal of Public Relations Education *
Two of the field’s top feminist scholars have provided us with an ambitious and comprehensive assessment of gender in public relations. The volume provides a starting point for those new to the topic and a jumping off point for those eager to press forward -- Lana F. Rakow, University of North Dakota, Ph.D., professor emerita, Communication
This book moves away from traditional liberal feminist inquiry into the pay gap and the glass ceiling and introduces a socio-ecological framework into PR scholarship. Drawing from sociology, cultural studies and environmental science, as well as international scholarship, the authors create a compelling case for studying women in PR and provide a thoughtful and reflective account of decades of scholarship and activism for equality of women in the PR industry. -- Dr. Martina Topic, Leeds Business School, Leeds Beckett University, United Kingdom
Aldoory and Toth build on 40 years of feminist research in public relations in this landmark book. Incorporating international and critical feminist perspectives shifts the focus from the liberal feminism of earlier scholarship and calls attention to contemporary concerns such as race, class, gender and sexuality. Highly recommended for all scholars interested in feminism and social justice. -- Kate Fitch, Senior Lecturer in Communication and Media Studies,School of Media, Film & Journalism, Monash University, Australia
This book is an indispensable read, not only for all those who venture to look forward in strategic communication but also for those who venture to think about the future of companies and other organizations. -- Dr. Ángeles Moreno, president, European Public Relations and Research Association (Belgium), and professor, University Rey Juan Carlos