Campaigning in the Aftermath of the 2020 Elections
A Communications Perspective
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Published:4th Nov '21
Currently unavailable, and unfortunately no date known when it will be back

The post-election period of the 2020 presidential campaign is historic not only for the culmination of tensions in the January 6, 2021 storming of the US capitol, but also in the very persistence of campaigning after the election was over. Historically, political campaigns have had only four phases: pre-primary, primary, convention, and general election. In 2020, there was a distinct and active post-election campaign in which President Donald Trump vigorously challenged the election, calling for recounts, court challenges amid charges of voter fraud and irregularities. Speeches, rallies, fundraising and advertising continued weeks past the election. For the first time modern electoral history, there was an active, dramatic and decisive post-election phase of the 2020 presidential campaign.
This volume explores political communication during the post-election phase from election day until the inauguration of President Joseph R. Biden. Chapters address political branding, the nature of argumentation in the era of partisanship, the themes and issues of media coverage, examination of Trump’s January 6th address in terms of inciting an insurrection or free speech, Trump’s discursive strategy, political advertising and political cartoons during this period concluding with an examination of the post-election lawsuits.
This provocative and timely volume encourages readers to consider a variety of perspectives on the 2020 presidential election and its aftermath. This book is sure to foster debate and discussion about what happened in the aftermath of the election and what we as a nation do next as a result. -- Peter Loge, associate professor, School of Media and Public Affairs, George Washington University
The Trump-to-Biden interregnum from Nov. 3,2020 to Jan. 20, 2021 was perhaps the most dramatic and dangerous transition period since the Civil War. We need to understand exactly what happened. Bob Denton makes a significant, lasting contribution to our understanding in this careful analysis. -- Larry Sabato, Director, University of Virginia's Center for Politics
Every four years, political commentators indulge in the hyperbole that “this presidential election is the most important of our lifetime.” The 2020 election suggests that perhaps in the future, it will be the post-election rhetorical and legal contests that will merit this type of characterization. Editor Denton and his coauthors assess the post-election maneuverings by the Trump campaign and its supporters from a number of different angles, including how Trump sought to solidify his “brand” in the months between election day and January 6, how the media coverage roiled rather than calmed the partisan waters during this period, and how Trump and his lawyers’ legal strategies tried to change the election outcomes in some states. Recommended. Undergraduates through faculty. * Choice Reviews *
ISBN: 9781538161258
Dimensions: 229mm x 160mm x 17mm
Weight: 472g
210 pages