Political Campaign Communication
Principles and Practices
Robert V Friedenberg author Judith S Trent author Ben Voth author Robert E Denton Jr author
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Published:28th Nov '23
Currently unavailable, and unfortunately no date known when it will be back

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.
Updated to reflect the most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today.
Features of the tenth edition:
Includes examples and data from the 2020 election cycleUpdated and expanded discussion of social media platforms and practicesIncreased art and graphics program to engage students and increase information retentionExpanded discussion of the history, practice, and state of journalism todayNew chapter on local elections and offices
Political Campaign Communication has been my go-to book every semester I have taught Political Communication. The way the book treats political discourse by genres enables the professor to focus each unit on both form/style and content such as themes and strategies. Kudos to the authors on this new and improved edition! -- Dennis Cali, Distinguished Professor of Arts and Sciences, University of Texas at Tyler
ISBN: 9781538171431
Dimensions: 261mm x 184mm x 31mm
Weight: 1043g
494 pages
10th edition