Political Campaign Communication

Principles and Practices

Robert V Friedenberg author Judith S Trent author Ben Voth author Robert E Denton Jr author

Format:Hardback

Publisher:Bloomsbury Publishing PLC

Published:28th Nov '23

Currently unavailable, and unfortunately no date known when it will be back

Political Campaign Communication cover

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.

Updated to reflect the most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today.

Features of the tenth edition:
Includes examples and data from the 2020 election cycleUpdated and expanded discussion of social media platforms and practicesIncreased art and graphics program to engage students and increase information retentionExpanded discussion of the history, practice, and state of journalism todayNew chapter on local elections and offices

Political Campaign Communication has been my go-to book every semester I have taught Political Communication. The way the book treats political discourse by genres enables the professor to focus each unit on both form/style and content such as themes and strategies. Kudos to the authors on this new and improved edition! -- Dennis Cali, Distinguished Professor of Arts and Sciences, University of Texas at Tyler

ISBN: 9781538171431

Dimensions: 261mm x 184mm x 31mm

Weight: 1043g

494 pages

10th edition