Survey Basics
Jack J Phillips author Patricia Pulliam Phillips author Bruce Aaron author
Format:Paperback
Publisher:American Society for Training & Development
Published:30th May '13
Currently unavailable, our supplier has not provided us a restock date
Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers:
- the purpose of surveys and questionnaires
- types of error that can creep into survey results
- considerations when developing survey questions
- tricks to ensure positive response rates
- content on validity and reliability
- approaches to data analysis and reporting results.
ISBN: 9781562868093
Dimensions: unknown
Weight: unknown
288 pages