Men's Fashion Reader

Also available in hardback, 9781845207861 GBP60.00 (January, 2009)

Helps students of fashion understand an important segment of the apparel industry, men's wear. This collection covers such topics as men's fashion and meaning through history, fashion as masculinity and sexuality, fashion as defiance, fashion as identity, fashion as acculturation, body as fashion, the media and fashion, and fashion as fantasy.With Men's Fashion Reader, students of fashion have a resource to help them understand an important but sometime neglected segment of the apparel industry, men's wear. This collection of reprinted and commissioned articles covers such topics as men's fashion and meaning through history, fashion as masculinity and sexuality, fashion as defiance, fashion as identity, fashion as acculturation, body as fashion, the media and fashion, and fashion as fantasy. Design and merchandising students will find in this book insights into how and why men buy clothing and how to forecast future trends. Addressing the social, cultural, and psychological phenomenon of men's dress, the readings blend consumer behavior and history to create a better understanding of men's fashions. This book is a must-read for the well-rounded fashionista, designer, merchandiser, or fashion scholar. Features: -- Approximately 40 specially-commissioned essays, as well as articles selected from scholarly and popular sources. -- Introduction to each section, written by the editors, to draw connections between the readings and relevant theoretical perspectives. -- Topical discussion questions at the end of each article. -- Instructor's Guide with quizzes, suggestions for projects, and demonstrations of how readings can be grouped in different ways to touch upon multiple topics.