Lush

Marketing Promotion to The Beeroness’s 200k+ UMV, its 16k+ mailing list, and its 49k+ social media followers Pre-publication consumer outreach and advance review/cookbook preview push Potential for cross-promotion with author’s brand partners, including Crate & Barrel, KitchenAid, Whole Foods, and Stone Brewing Select author events, with potential for partnership with local breweries (Seattle, Chicago, etc.) Social media campaign targeting readers interested in beer, seasonal cooking, and vegetable-forward eating Blogger/social media tour with Joy the Baker (439k Instagram followers), the Pioneer Woman (2.6m Instagram followers), Recipe Girl (81.1k Instagram followers), Damn Delicious (272k Instagram followers), Savory Simple (20.5k Instagram followers), and more Publicity: National radio and television campaign, including NPR and national morning programs where the author has contacts (the Today show, Food Network, Travel Channel) National print and online campaign targeting beer/beverage publications, women’s magazines, men’s magazines, general interest food publications and sites, and vegetarian-interest media Local (Seattle) TV, radio, print, and online campaign Culinary podcast outreach, including to Radio Cherry Bombe, Eater Upsell, Evolutionaries, and The Splendid Table

A seasonal cookbook that showcases two types of seasonal ingredients—produce and craft beer. Written by Jacquelyn Dodd of the popular cooking-with-beer website The Beeroness.Craft beer is the new seasonal ingredient. From Jacquelyn Dodd—the woman behind the award-winning website The Beeroness—comes Lush, a celebration of fruit, vegetables, and craft beer. After all, beer is as seasonal as produce; its ingredients come from the soil and are harvested at peak freshness, just like the offerings at your local farmers’ market. It’s no surprise that the flavors of seasonal craft beers pair perfectly with the food we’re eating at the moment. This cookbook features 80 creative, produce-forward recipes—all of which are made with seasonal craft beer. From Gochujang ISA Shakshuka to Grilled Apricot Saison Shortcakes to Doppelbock Rutabaga Mash, make no mistake: this isn’t your drunk uncle’s beer chili. Whether your Saturdays are spent at the farmers’ market or your favorite local craft brewery (or both!), Dodd’s creative use of produce and beer opens the door to deliciously complex flavors that evolve with the seasons.