The Second City

Marketing: Promotion on The Second City’s website (more than 2 million annual visitors) and social media platforms (64.2k followers on Twitter and 153k followers on Facebook) and to visitors of The Second City’s theaters (more than 400k in 2018) Holiday gift guide promotion LibraryThing Early Reviewers giveaway Regional bookseller outreach Social media campaign targeting fans of comedy and improv theater Publicity: Events in conjunction with The Second City’s sixtieth anniversary programming National radio and television campaign, including NPR National print and online media campaign targeting arts and entertainment magazines and websites Local (Chicago) media campaign, including radio, television, print, and online National campaign in conjunction with The Second City’s publicity team for the sixtieth anniversary

"Chicago's temple of improvisational comedy." -New York Times Since opening in 1959, The Second City has transformed the state of comedy as we know it, creating a wickedly funny culture of improvisation and training thousands of artists-who now dominate popular entertainment-in the art of improv-based theater. This newly revised and

“Chicago's temple of improvisational comedy.” —New York Times Since opening in 1959, The Second City has transformed the state of comedy as we know it, creating a wickedly funny culture of improvisation and training thousands of artists—who now dominate popular entertainment—in the art of improv-based theater. This newly revised and expanded edition of The Second City tells the story of the legendary comedy institution and the Emmy-winning sketch comedy classic SCTV, folding new material and commentary in with tales of The Second City’s storied past. The giants who got their start at The Second City in its earlier years—including Alan Arkin, Dan Aykroyd, John Belushi, John Candy, Chris Farley, Eugene Levy, Tim Meadows, Bill Murray, Mike Myers, Catherine O’Hara, Gilda Radner, Joan Rivers, Martin Short, and Fred Willard—are joined in these pages by more recent alumni like Aidy Bryant, Steve Carell, Stephen Colbert, Tina Fey, Keegan-Michael Key, Jack McBrayer, Bob Odenkirk, and Jason Sudeikis. The real stories of The Second City and its performers will make you see the comedy juggernaut in a whole new light. Did you know John Belushi got his start lifting jokes from The Second City? Or that many cast members—including Stephen Colbert and Nia Vardalos—sold tickets or waited tables at the theater before they made it to the stage? The Second City takes you behind the scenes of the world’s leading improv theater. Now spanning six decades, the story of The Second City is both funnier and more poignant than anyone could have imagi