The Tahini Table

Marketing: Promotion to Soom Foods’ 3k+ newsletter subscribers and social media followers (22.6k Instagram followers, 12.2k Facebook followers) Pre-publication consumer outreach and advance review/cookbook preview push Potential for select events and cross promotion at retail locations where Soom Foods products are carried, including a number of Whole Foods locations on the east coast. Potential for cross promotion with chefs who use Soom Foods products in their restaurants Social media influencer/blogger tour with influencers such as Caitlin Shoemaker (@frommybowl; 319k Instagram followers); Monique Volz (@ambitiouskitchen; 198k Instagram followers); Rachel Conners (@bakeritablog; 164k Instagram followers), and more. Publicity: National radio and television campaign including NPR and national morning programs National print and online campaign targeting general interest food/beverage publications and websites and women’s and men’s lifestyle magazines Local (Philadelphia) TV, radio, print, and online campaign Culinary podcast outreach including to Radio Cherry Bombe, Eater Upsell, The Splendid Table, and Milk Street Radio

The Tahini Table reveals tahini as a versatile, healthy, and delicious addition to any kitchen, with more than 100 recipes for snacks, dinners, desserts, and more.Most people who know about tahini understand the sesame paste as simply one of the building blocks of hummus. But for Amy Zitelman, CEO and cofounder of woman-owned Soom Foods—the leading purveyor of tahini and tahini products in the American market—the culinary potential of tahini goes far beyond hummus. In The Tahini Table: Go Beyond Hummus with 100 Recipes for Every Meal, tahini is introduced to home cooks as a new pantry staple that can be used in recipes from dips to desserts. Tahini, made from pressed roasted sesame seeds, is a healthy, vegan, dairy-free, gluten-free, and low-sugar superfood rich in Omega fatty acids, protein, and calcium. Although tahini’s historical roots are in the Middle East, Zitelman aims to stretch the culinary borders of tahini outside of traditional Middle-Eastern fare. The Tahini Table contains 100 recipes that showcase tahini’s wide range of uses. This “cult condiment” is mild enough to step in as an inspiring replacement for the eggs, cheese, mayo, and cream called for in recipes that American home cooks are making for their families every day. The Tahini Table provides tahini hacks for reimagined American classics, including vegan “queso,” eggless mayonnaise, and gluten-free brownies. From Vegan Mac and “Cheese” and Tahini Chicken Schnitzel, to Chocolate Halvah French Toast and Tahini Flan, Zitelman writes with the home cook in mind, incorporating tahini into everyday cooking in delicious and unexpected ways. With beautiful color photos, contributions from top restaurant chefs, and easy substitutions for a variety of diets, The Tahini Table proves that tahini is the next must-have pantry staple for home cooks everywhere.