Building a Better Biome

• Major media and PR, consumer marketing, and social media campaign encompassing health, lifestyle, and medical communities
• Social media campaign encompassing health and medical communities
• Representation and participation at microbiome-focused conferences and industry gatherings such as Digestive Disease Week, the world’s largest event for physicians and researchers in the fields of gastroenterology, hepatology, endoscopy, and gastrointestinal surgery
• Potential events in New York, LA, and San Francisco, hosted by Dr. Pimentel and Dr. Rezaie.
• Promotion to local (Los Angeles) TV, radio, print, and online outlets
• Promotion to women’s media and lifestyle publications
• Promotion to health, wellness, and food publications

An accessible, multi-faceted resource aimed at readers contending with SIBO, IBS, and related GI issues, as well as toward everyone interested in learning more about their microbiome and improving their digestive health.An essential resource to understanding gut health, the microbiome, and their connection to maintain digestive balance through diet—featuring meal planning guides and sample menus—by two leading experts in the field.

Over the last fifteen years, research into the vast inner workings of the “microbiome” (the trillions of bacteria harbored in the gut) has led to groundbreaking advances in human health and well-being. Now, two of the leading experts in the field, Dr. Mark Pimentel and Dr. Ali Rezaie at Cedars-Sinai, have teamed up to create The Microbiome Connection, a must-have guide that arms readers with all of the knowledge and resources necessary to understand their microbiome, any symptoms they may be experiencing, and how to navigate symptom relief.

An estimated 70 million people in the United States are affected by SIBO, IBS, or one of the more than a dozen other diseases linked to digestive health, and 74% of Americans say they live with symptoms of digestive discomfort. Irritable Bowel Syndrome (IBS)—the most common gastrointestinal condition in the United States—affects millions of people of all ages. Not only do those who suffer from IBS and its similar, sister diagnosis—small intestinal bacterial overgrowth (SIBO)—experience symptoms such as abdominal pain, bloating, and altered bowel habits, they may also avoid participating in activities, social events, or travel for fear of having to constantly disappear to the bathroom or the embarrassment of explaining their discomfort.

In The Microbiome Connection, doctors Pimentel and Rezaie provide explanations of what happens to IBS/SIBO patients from the first diagnosis to the end of treatment; reveal what changes can occur in the body in terms of the underlying physical processes to symptoms that may develop; and share evidence-based management and treatment of those symptoms through dietary changes and drug treatment. Also included are meal plans and sample menus for breakfast, lunch, and dinner, all of which are accompanied by explanations of which foods to eat in moderation and which foods to avoid because they will feed bacteria in the gut and could cause additional symptoms.

A must-have resource for...