Marketing for Scientists
How to Shine in Tough Times
Format:Paperback
Publisher:Princeton University Press
Published:15th Nov '11
Currently unavailable, and unfortunately no date known when it will be back
This book provides essential strategies for scientists to navigate career challenges, emphasizing the importance of marketing in the scientific field. Marketing for Scientists offers practical advice.
In Marketing for Scientists, Marc Kuchner offers a comprehensive guide to navigating the challenges faced by scientists in today's competitive landscape. With universities closing science departments and funding sources tightening their belts, many researchers find themselves in a precarious position. However, Kuchner believes that this difficult environment does not spell doom for scientific careers; instead, it presents an opportunity for scientists to become more adept at promoting their work and themselves. He emphasizes that effective marketing is essential not only for individual success but also for the advancement of scientific knowledge in society.
Kuchner approaches the concept of marketing as an integral part of the scientific process. Drawing on his experience as an astrophysicist at NASA, he presents marketing strategies as grounded in scientific principles. He explores how understanding human behavior and building relationships can enhance a scientist's ability to secure funding, publish articles, and engage with the public. By applying these marketing techniques, researchers can elevate their visibility and impact, ensuring that their contributions to science are recognized and valued.
In Marketing for Scientists, readers will find practical advice on branding, effective communication, and leveraging social media platforms. Kuchner's insights are rooted in years of research and experimentation, making this book a valuable resource for any scientist looking to adapt and thrive in an evolving world. The strategies he outlines are designed to empower scientists to take control of their careers and influence the public discourse around science.
"Kuchner's book, Marketing for scientists, really helps to lead us down the path toward professional success....a must-read for ecologists and, indeed, for all scientists, mathematicians, and engineers at all career stages." * Ecology *
"...fun to read." * Conservation Biology *
"A book that understands both the mechanics of marketing and the nuances of the crazy but wonderful world of science, a world that is populated by people, not just data. Kuchner successfully gives a plethora of recommendations that are both accurate and contextual for a scientist's work…ProfHacker readers should buy this book." * Chronicle of Higher Education ProfHacker blog *
"All too often, the scientist is oblivious to all that's obvious to the marketing professional. Kuchner's book on this very subject, the first of its kind, arrives at a time when the intersection between the research frontier and the public's access to it is most in need of repair."---Neil deGrasse Tyson, Astrophysicist, American Museum of Natural History
"What do you get when you cross a country music songwriter with an astrophysicist? A comprehensive tool kit for scientists who want to learn how to land their next grant, project, or job. Kuchner shows how marketing can be used to build relationships to advance your career and effectively promote science to the public. Chock full of stories and real-world examples, this engaging book will help you do both, whether you are a veteran science communicator or just learning the ropes."---Heidi B. Hammel, Executive Vice President, AURA, and recipient of the Carl Sagan Medal
"The new book Marketing for Scientists belongs, not on every scientist's bookshelf, but on their desk! It's a useful, savvy guide for scientists on how to market their work and themselves, to the benefit of their career, their field, and science in general." * Research Explainer *
"Whether it's selling a new ingredient or formulation concept to marketing, getting a promotion or fighting disinformation and bad science, Marketing for Scientists is a great read for the cosmetic chemist." * Chemists Corner *
"Marketing for Scientists is a strong pick for anyone in a science career who often feels the money need[ed] to succeed just isn't there." * Midwest Book Review *
- Commended for Axiom Business Book Awards (Career) 2013
ISBN: 9781597269940
Dimensions: unknown
Weight: 340g
248 pages