Discovering Yamaguchi Sake
A Taster’s Guide to Breweries, Culture, and Terrain
Format:Paperback
Publisher:Stone Bridge Press
Published:6th Apr '23
Should be back in stock very soon
The sake market was valued at US$ 9,290.16 million in 2019 and is projected to reach US$ 13,146.68 million by 2027; it is expected to grow at a CAGR of 4.7% from 2020 to 2027.
Co-op available
Galleys available
Association of Asian Studies
National print campaign
The New York Times, The Japan Times, Kyoto Journal, Japan Forward, Nippon, Nikkei Asian Review, LA Times, Booklist, Foreword, Kirkus, Library Journal, NPR, Portland Book Review, City Book Review, Publishers Weekly, Asian Review of Books, Books on Asia, Bon Apetite.
Online/social media campaign
Tokyo Weekender, Metropolis Magazine
General eBook marketing plans
eBook will be available at the same time as print publication to maximize sales
eBook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed
publisher and author will be promoting both e and p through social media
Excerpts in
Bon Apetite, Asian Pacific Journal, Sake Today, Sake Magazine, Sake Times, Japan Times
Promotion through the [author’s/book’s] website:
https://yamaguchisake.com/
https://twitter.com/YamaguchiSake
https://jimrion.com/
Bookseller/Library promotions
Attendance at Association of Asian Studies
Seek blurbs from notable sake and wine professionals in the industry such as John Gauntner.
Edelweiss and Netgalley digital review copies to the trade and blogs.
Podcast interviews with book related podcasts such as Books on Asia, Asian Review of Books.
This book is the first of its kind, a deep-dive into a single sake-producing region to highlight its delicious brews as well as the people, land, and culture behind them. Brewing in Yamaguchi — in southern Honshu, Japan — reflects the whole history of sake in Japan, from boom to bust to resurgence, and many of its brands, including the fabled Dassai, are now at izakaya and fine restaurants around the world. Expert Jim Rion takes us on a tour of all 23 Yamaguchi breweries to introduce the character of each and its brewmasters’ best picks. Along the way he provides background on such topics as rice farmers, drinkware, brewing methods, and the controversy over sake “terroir” (does it exist?). An added bonus for travelers is a mini sightseeing guide to the region and its many delights. Illustrated with photographs and quick-reference sake labels.
"A thoroughly valuable book for anyone interested in sake, food and this corner of Japan."
—Florentyna Leow, The Japan Times
"Highly interesting and cleverly written... Discovering Yamaguchi Sake is a very nice way to discover a prefecture while highlighting the hot topic of terroir in Japanese sake."
—Chloé Cazaux Grandpierre, BKWine Magazine
"Fascinating & important. Made me want to try them all!"
—Dave Broom, award winning author of The Way of Whisky and A Sense of Place
"Every prefecture in Japan has a story to its sake. History, climate, culture, and cuisine all play into these stories and inevitably lead us to a fuller appreciation of all things sake. While most books in English focus on grades and famous brands (of which Yamaguchi has its share), Jim’s is among the first to dive into the important concept of regionality. And it’s about time!"
—John Gauntner, author of Sake Confidential and world-renowned sake authority
“Jim Rion offers a deep and intimate look at Yamaguchi's wonderful sake tradition. The result isn't only an illuminating look at the people who make the drink, but also a fascinating examination on how the region and its culture influence it. Let's drink to that. Kanpai!”
—Brian Ashcraft, author of The Japanese Saké Bible and Japanese Whisky
ISBN: 9781611720808
Dimensions: unknown
Weight: unknown
256 pages