Content is King

This is an unusual and insightful book that should be of value to both scholars and practitioners of journalism. It comes at a time when news media economics have changed dramatically, and it provides helpful suggestions and examples for news media managers who are grappling with these changes. * David H. Weaver, Distinguished Professor Emeritus of Journalism, Indiana University, USA *
The quest for innovative revenue models to support local news organizations in the new communication and social environment must address a broad array of core questions about this environment. Content Is King addresses a host of these questions in depth – the information needs of contemporary communities defined in diverse ways, use of social media to interact with these communities, the process of value creation in professional journalism, maintaining the civic role of local news media, and numerous others. The current turbulence of local journalism can spawn opportunity through thoughtful consideration of these questions. * Maxwell McCombs, J.H. Jones Chair in Communication Emeritus, University of Texas at Austin, USA *
This positive and practical volume brings expertise and experiences from Europe and the United States to bear on the knotty problem of news strategy in the digital era. Content is King will convince both students and managers of the ongoing importance of a community- and consumer-focus, the need to engage with technology and innovation, and the value of synergies between old and new media. The authors also present inventive ideas on how media policy and news content can increase political engagement, and why this matters. * Neil Thurman, Professor of Communication, Ludwig Maximilian University of Munich, Germany *