Sell Like A Spy

Praise for Sell Like a Spy by Jeremy Hurewitz



'Your most powerful weapon is your mind!' an Army Special Forces recruiting poster from the late '60s proclaimed. That remains true today because no matter what weapons special forces soldiers employ, they must have the ability to build and establish trust and rapport with foreign partners around the world, men and women of often vastly different cultures, languages, and histories. As readers of Sell Like a Spy will find, they can learn and absorb the same principles and ways of thinking from the special forces that results in operational success in our environment,, to apply to the world you live and work in.

—Lieutenant General F. Mulholland Jr. (Ret.), former Deputy Commander of the United States Special Operations Command

In Sell Like a Spy, Jeremy Hurewitz does an excellent job of identifying best practices in information gathering, understanding people, and assessing situations from people with decades of experience honing these skills in the intelligence and law enforcement world. He shares with the reader how to use these skill sets to succeed in all sorts of aspects of their lives. A useful and fascinating read for just about anyone.

—Mark Sullivan, former Director of the Secret Service




In Sell Like a Spy, Jeremy Hurewitz has given us a unique and intriguing look into the communication-and relationship-building skills used by FBI hostage negotiators to gain a peaceful surrender, by criminal interrogators in gaining cooperation, and by CIA case officers when recruiting spies. Viewed from his background in journalism and business consulting, Hurewitz explains how these highly effective methods can be used more broadly in the business world to achieve success. A well-written, great read that I highly recommend.

—Gary Noesner, former FBI Chief Hostage Negotiator, and author of Stalling for Time: My Life as an FBI Hostage Negotiator





We'd like to think of spy craft as all cloak-and-dagger work in the shadows. But Jeremy Hurewitz, in this remarkable new book, shows that the best spies are really elite salespeople at heart. They can connect with, well, just about anyone. Having had remarkable access to top...