The Great Weather Diviner

• Submit to industry reviewers, including Publishers Weekly Library Journal, Foreword Reviews
• Invest significantly in promotional efforts
• Weekly newsletter sent to 15k+ combined email list
• Active engagement with combined social media following of 11k+
• All of the marketing done by the authors themselves
• Authors are retaining a Public Relations firm specializing in the release of books by new authors
• Authors will invest significantly in paid advertising across multiple channels including online bookseller ads, such as social media, and Google keyword ads
• Produce a website featuring author bios, book information, and extensive background about the authors’ writing process and hopes for the book’s impact. The website will also include a blog that allows Long and Dolberg to communicate directly about the book, the writing process, and more
• Establish social media pages about GWD on Facebook, Instagram, Twitter, Pinterest, and others as necessary.
• Use pages to highlight aspects of the book, extend brand presence, discuss environmental topics relating to the book, and more
• Compile a list containing bloggers, influencers, reviewers (beyond traditional targets provided by PR firm), and more individuals who may have intangible reach over social media and other channels. Send a copy of the book to each person on this list with a personal note from the authors
• Utilize connections in multiple parts of the education industry to market to parents and teachers
• Strategically pre-sell the book through untraditional avenues as a fundraising strategy, such as a crowdfunding campaign. Focusing on pre-selling the through their channels with additional perks sold as add-ons

This young adult fantasy novel The Great Weather Diviner is a heartwarming and action-packed twist on a classic American story about the untold origin story of Punxsutawney Phil.

The Great Weather Diviner is a young adult fantasy novel about the untold origin story of Punxsutawney Phil. When a flood strikes the small mining town of Punxsutawney, Junior the groundhog embarks on a journey to uncover why nature itself has turned on his people. 

As Junior confronts difficult questions about responsibility, environmental protection, and the power of storytelling, he sets out to find the Guardians, legendary superpowered animals from his childhood stories who have always offered help in times of need. Along the way, he is pursued by Callidus, the evil raven overlord who seeks to stop him from discovering the truth about the Guardians and his family's role in their community's history. 

With the help of his new friend Jill, a brilliant hedgehog, Junior strives to create a more harmonious future for all animals in their fantastical world. The Great Weather Diviner is a thought-provoking and action-packed adventure that addresses themes of self-discovery, generational change, and the consequences of greed.